Joolz store concept

We were asked to think of a store concept that represents Joolz as a playful and premium brand with inherent stopping power. Diﬀerentiating itself from competitors, guides and educates consumers and works modularly for a large variety of shop situations.

The store concept is about bravery. Playfully mixing and matching contrasting materials. Think of natural recycled materials, to emphasize Joolz’s respect for nature, combined with translucent textures and steel.

This concept shows that playful and fun colors can go perfectly together with minimalistic, natural design - the best of both worlds helping Joolz stand out.

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